There is a big market out there and a thousand and one ways to reach out to them. But where does one start? Short of coming out with an expensive billboard that might not give you the immediate results, what other options are there?
One of the easiest ways to build your consumer base is to have your brand seen in public places and transportation such as buses, trains, and cabs is through inexpensive custom auto accessories like bumper stickers and decals. Many guerrilla marketers and small independent brands working with limited budgets have found success with these cheap promotional items, which have become trustworthy marketing materials. Another way to reach out to an audience that is always on the move is through accessories like shades, door signs, license plate holders, and antenna balls. Diminutive they may be, but these custom auto accessories are the kind of objects that will get your brand seen not just by your recipients but every commuter they pass.
It also helps to get your logo in the hands of the people you want to reach. Some pocket-friendly accessories like plastic and metal key chains are inexpensive ways to be seen up close. Unlike other custom auto accessories like shades, door signs, stickers, and decals that offer fleeting images, getting your logo in the line of vision of your market will help you build stronger brand recall. For a more specific audience like auto enthusiasts, accessories like flashlights, toolkits and safety products are good ways to be around. Car dealers, gasoline stations, and automotive repair shops can promote their services through custom auto accessories like promotional tire pressures, utility kits, Swiss army knives, air fresheners, and car care sets.
For other practical giveaways that will people will use over and over, travel mugs and CD holders are useful gifts that will give you much logo exposure. These are more expensive than most auto accessories, and are highly recommended corporate gifts for regular clients.
